In the Nordic language, “saga” means “an ongoing adventure.”
And, the story has it, this is one of the primary influences as to how Saga Communications, founded by the late Ed Christian, got its name.
“This is how I view my company and my life,” Christian said in a long-ago interview with a media outlet. “Our company is really an ongoing adventure.”
This is the story of how a 1986 acquisition set the stage for the creation of a company that today is publicly traded, is one of the few to have increased its dividend in the COVID-19 era, and continues to strive for success in mid- and small-sized markets across the U.S.
