At the end of July, “the world’s first fully interactive TV music channel” debuted in 31 markets, with more expected by year’s end. Powered by FastStream Interactive and ATSC 3.0 head cheerleader Sinclair, it brought a significant jump in distribution to Connected TV ad-funded free-to-air ROXi.
Now, ROXi is bringing VJs to the mix. But, they are far from the likes of Martha Quinn, Nina Blackwood, Alan Hunter and Mark Goodman. Instead, they may be more in line with “Tilly Norwood.”
