DETROIT — For 96 years, it has been what the NBC affiliate owned by Graham Media Group calls a cherished holiday tradition. That’s why WDIV “Local 4” will not be airing the network’s coverage of the Macy’s Thanksgiving Day Parade, handing the in-market live broadcast to CBS’s WWJ-62.
WDIV, like most Michiganers, are eagerly anticipating America’s Thanksgiving Parade presented by Gardner White, and the GMG station is the exclusive TV broadcast partner of the annual event.
