‘Top Mode’ continues to grab the attention of the young audience especially the young teens and the 18+ which is very healthy for CW.
THE CW’S “TOP MODEL” BUILDS WEEK-TO-WEEK, WINNING THE 8PM HOUR IN KEY DEMOS
TOP MODEL Wins 8:00-9:00p.m. Hour with Women Demos and Adults 18-34
HIGH SOCIETY Builds Over Premiere in Key Demos
The CW Ranks Second on Wednesday with Young Adults and Women Demos
The second week of AMERICA’S NEXT TOP MODEL, which again aired from 8:00-9:30p.m., improved on last week’s premiere by 4% in women 18-34 (2.8/9), 6% in adults 18-34 (1.9/7), 9% in women 18-49 (2.5/8), 6% in adults 18-49 (1.7/6) and 3% in total viewers (3.8mil), according to preliminary live plus same day Nielsen ratings for Wednesday, March 17, 2010. Next week, TOP MODEL returns to its 8:00-9:00p.m. format, and FLY GIRLS and HIGH SOCIETY will air from 9:00-10:00p.m.
Through its first hour, TOP MODEL handily won the 8:00-9:00p.m., ranking first among women 18-34 (2.8/10), adults 18-34 (1.8/7), women 18-49 (2.5/8), females 12-34 (2.6/10) and persons 12-34 (1.7/7).
For the full 90-minutes of the episode, TOP MODEL ranked second from 8:00-9:30p.m. in key demos, including women 18-34, adults 18-34 and women 18-49.
HIGH SOCIETY improved over its premiere last week by 22% in women 18-34 (1.1/3) and 13% in women 18-49 (0.9/2).
THE CW ranked second on Wednesday night among women 18-34 (2.4/8), adults 18-34 (1.5/6), females 12-34 (2.2/8) and persons 12-34 (1.4/5).
(source: information CW network)
