'American Idol' easy win Thursday

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With the AMERICAN IDOL Top 11 Results show and new special MOBBED, FOX won the night across all key demos and beat the next highest rated network by +68% in A18-49 (5.2 vs. ABC’s 3.1) and +36% in Total Viewers (16.4 vs. CBS’ 12.1 Mil.).                                           
AMERICAN IDOL:  6.7/ 20, up +5% from last Thursday’s results show and was once again the highest rated and most-watched program of the night


Last night’s IDOL was also up +3% in Total Viewers versus last week’s results show (22.0 vs. 21.3 Mil).   

IDOL outperformed the next highest rated program last night by +40% in Adults 18-49 (6.7 vs. 4.8 for Grey’s Anatomy) and +58% in Total Viewers (22.0 vs. 13.9 Mil for The Mentalist.) 

In the 8p hour AMERICAN IDOL outperformed the combined 4-net competition by +5% in A18-49 (6.7 vs. 6.4), and +12% in Total Viewers (22.0 vs. 19.7 Mil.)       
               
Last night’s IDOL grew +23% in its last half hour vs. its first among A18-49 and +21% in Total Viewers                           
                     
Versus the comparable telecast last year (3/31/10), last night’s results show was even in the adult demo and up +7% in Total Viewers (22.0 vs. 20.5 Mil.)        
 
MOBBED (S): 3.8/10 – the most-watched unscripted telecast to follow an IDOL episode in over two years in Total Viewers (since 1/29/09, HELL’S KITCHEN premiers)

MOBBED shows the highest retention of any unscripted program with an AMERICAN IDOL lead-in in two years among Adults 18049 (since 3/26/09 HELL’S KITCHEN) and in almost three years in Total Viewers (since 5/6/08 HELL’S KITCHEN)

In the 9pm hour, MOBBED beat an original CSI in head-to-head competition by +36% (3.8/10 vs. 2.8/7)

MOBBED retained 100% of its Adults 18-49 ratings from its first half hour to its second and grew +4% over that period among Adults 18-34.
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Competition
 
ABC   
Winter Wipeout: 1.9/8, down -17% from last week and is tied as its season low
Grey’s Anatomy (musical episode):  4.8/12, up +30% from last week
Private Practice:  2.7/7, up +4% from last week
 
CBS   
Big Bang Theory:  3.6/12, down -5% from 3/10/11 and is its season low
Rules of Engagement:  2.3/7, down -18% from 3/10/11 and is its season low
CSI:  2.8/7, down -10% from 3/10/11
The Mentalist:  2.8/7, down -3% from 3/10/11
 
NBC   
Community (R):  0.9/3
Perfect Couples:  1.0/3, down -38% from last week and is its series low
The Office (R): 1.5/4
Parks & Recreation (R):  1.1/3
30 Rock (R):  1.0/3
The Office (RS):  1.0/3
 
Nielsen Live + Same Day Ratings

(source: FOX)