Alpha Switch Assails ‘ZoneCasting’ Cost, Which GBS Disputes


The ongoing war of words over GeoBroadcast Solutions’ “ZoneCasting” technology, which relies on the FCC’s approval of the voluntary use of FM boosters for program origination, has taken a new turn with the declaration by an early ZoneCasting supporter.

After a test of the technology at one of its suburban Chicago FMs, Alpha Media declared that “the substantial investment” necessary in ZoneCasting’s deployment may be impossible to swallow for those who could best benefit from it.

Alpha expressed its updated views on ZoneCasting in an ex parte filing submitted on Wednesday to the FCC.

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