It’s described as “a full-stack technology and media company that connects brands with audiences through high-impact, measurable advertising experiences.”
It now enjoys a partnership with the ad-supported visual entertainment company owned by Byron Allen.
The strategic pact is between Allen Media Group and Infillion, and the companies say the collaboration combines AMG’s streaming content platforms with Infillion’s “innovation in interactive video.”
It also signals AMG’s shift away from broadcast TV, as it has deals in place for a good majority of its over-the-air properties, which Allen agreed to divest earlier this year.
Infillion is known for its interactive ad technology and programmatic video solutions.
“By aligning with Infillion’s industry-leading interactive video technology, the two companies are setting a new standard for how brands engage with audiences on streaming platforms,” AMG said in a Monday morning announcement.
Byron Allen added, “Partnering with Infillion brings a more efficient, engagement-driven ad experience to streaming. This technology strengthens the value we deliver to advertisers while advancing our mission to serve communities with quality, localized content.”
Rob Emrich, Founder/Executive Director of Infillion, added, “By pairing our technology with AMG’s hyperlocal reach, we’re empowering brands to deliver more relevant, measurable, and meaningful campaigns.”
