Aflac using radio, TV, online, print for new campaign


Aflac announced the launch of its new integrated B2B campaign, "Aflac for Business," features television, print, online and radio components showcasing how Aflac can help serve as a benefits solution provider for companies of all sizes.

The new ads are also an evolution in the role of the Aflac Duck. Using a more targeted message toward business owners and benefits pros, the new campaign will feature the Aflac Duck demonstrating how Aflac insurance policies can assist with attracting and retaining employees as well as complement existing insurance plans at no direct cost to a company. The effort was via Kaplan Thaler Group, NYC.

Aflac will debut new television in May and will use :15 second ads, according to spokesperson Mechell Clark.
The national radio buy uses product from Premiere, Dial-Global, Westwood One, AURN and ABC Radio Networks. Radio network affiliates around the country include formats such as talk personality, business radio, news and information.

| See the entire radio buy here, via Excel spreadsheet |

Also, be sure to check out one of the radio spots at our Media Center on the hompage.