Advertising Outcome Measurement Gets a Lift From NCSolutions


NCSolutions has unveiled what it’s describing as “a newly enriched, machine learning-driven version” of its new ad campaign measurement product for consumer packaged goods (CPG) advertisers.

The offering, NCSolutions says, will help these big broadcast media advertisers “be more agile in dynamic markets and have greater insight into the elements of their campaigns that are driving sales lift and return on ad spend (ROAS).”

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