Live sports, in the words of TEGNA’s Premion connected TV advertising platform now a unit of Nexstar Media Group, “remains one of advertising’s most valuable environments for reaching passionate fans at scale.”
While there is indisputably more play-by-play for professional league and semi-pro sports franchises on over-the-air TV today than in the recent past, the spectre of paid walled gardens keeping the most valued sports from all remains high. Now, with Amazon Prime Video serving as the exclusive national home for the September 17 Thursday Night Football match pitting the Detroit Lions against the Buffalo Bills, new research from Premion and Advertiser Perceptions demonstrates that as sports viewing shifts across screens, advertisers are increasingly following those fans to streaming TV.
The result? “Big Tech” is pocketing from marketers and consumers alike as it delivers NFL, MLB, and MLS games on a near-exclusive basis.
