The advertising group representing SiriusXM, Pandora and a group of streaming and podcast networks has inked an exclusive ad representation agreement with Google that gives advertisers access to YouTube audio ad inventory in the U.S.
Advertiser access begins in autumn, giving them the ability to buy “guaranteed audio ad impressions against YouTube’s high-value audiences at scale for the first time” through SiriusXM Media—within AdsWizz Inc.’s ad tech platform.
“Audio is one of the most powerful mediums for listeners, creators, and advertisers alike, and at SiriusXM Media, we’re proud to be at the forefront helping brands harness that impact at scale,” said Scott Walker, SiriusXM’s Chief Advertising Revenue Officer. “By partnering with YouTube, a true leader in ad-supported content consumption, we’re uniting our unique skillset with their audience, creating an unparalleled opportunity for marketers and creators to grow their businesses.”
Data from SiriusXM Media and Edison Research suggest there are upward of 212 million monthly listeners in the U.S. engaging in audio-first content or environments on YouTube.
