NEW YORK — Audio advertising shop AdLarge is assuming all advertising sales for the Crystal Media Networks portfolio.
The relationship starts immediately, for the 2025 upfront and broadcast year.
This will see the end of the Crystal Media Networks name, as it will rebrand to Portfolio Media next year.
“This strategic partnership provides top-market targeted reach at scale for client advertisers,” says AdLarge.
Crystal CEO Nick Krawczyk commented, “We are excited to work with AdLarge. In my discussions with Cathy, it became clear that AdLarge’s vision, work ethic, and approach to client relationships align closely with ours at Crystal. Their stellar reputation and talented team of sales experts position advertisers for a successful 2025.”
AdLarge founder and CEO Cathy Csukas added, “We are thrilled to represent Crystal Media Networks. Nick and his talented team have built an extraordinary company. Their market strength has led the audio industry for years and will be an incredible complement to the power of the AdLarge portfolio. The AdLarge sales team, led by Robin Sloan, is poised to provide exceptional service starting with the 2025 upfront.”
