ABC's 'The Bachelor' franchise debut of 'The Bachelor Pad' #1


With the series debut of Bachelor Pad and the season premiere of Dating in the Dark, ABC won Monday night in Adults 18-49, beating CBS by 11%, Fox by 40% and NBC by 50%.   In fact it was ABC’s 10th straight Monday to deliver the #1 position on the evening in the key young adult sales demo.

ABC was up over the same Monday last summer (8/10/09) by 14% in Total Viewers and by 50% in Adults 18-49.

The series debut of Bachelor Pad won its 2-hour time period among Adults 18-49, making ABC the #1 network on Monday from 8-10pm on 11 of 11 weeks this summer.  The new summer series gained young adult audience from its first hour to its second hour (+10%).

Bachelor Pad dominated its time period and stood as Monday’s #1 TV show among key Women demographics. (W18-34/W18-49).

During the 10 o’clock hour, ABC’s season premiere of Dating in the Dark bested its CBS and NBC competition by 20% each in Adults 18-49.

Dating in the Dark greatly improved the time period for ABC over the same night last year among Total Viewers (+36%) and Adults 18-49 (+80%).  The ABC unscripted series was also up from its performance in the 9 o’clock hour on the year-ago night by 6% with young adults.

(source: ABC)