Opposite NBC’s 2012 Summer Olympics Closing Ceremony, ABC’s Sunday numbers increased week to week among Total Viewers (+9%) and Adults 18-49 (+13%).
Surging over its lead-in at 8pm among young adults (+11%), ABC’s Secret Millionaire grew from its week-ago delivery by 5% in Total Viewers and spiked 25% in Adults 18-49. In fact the ABC unscripted series marked its best numbers in 1 month – since 7/15/12.
From 9-11pm, ABC’s EM: Weight Loss Edition posted double-digit gains over the prior week in viewers (+12%) and young adults (+13%) to earn its top results in 4 weeks – since 7/15/12. Despite the Olympic competition, Weight Loss Edition gained audience during each half-hour of its 2-hour broadcast, jumping by 27% from start to finish.
(source: ABC)