ABC’s Sunday opens strong


ABCBased on Fast Affiliate Live + Same Day Ratings: With a series re-cap of Once Upon a Time, leading into its sophomore season premiere, followed by the sophomore opener of Revenge and the debut of 666 Park Avenue, up against NBC’s Sunday Night Football and an NFL-overrun boosted Fox, ABC beat out CBS’ season premiere Sunday by 29% in Adults 18-49.  ABC’s sophomore season opener of Once Upon a Time stood as the night’s #1 scripted program in Adults 18-49.  Despite airing a clip show in the 7pm hour, ABC was the only net to grow over season-premiere Sunday last year in Adults 18-49 (+8%).

2012-13 Season Premiere Week Adult 18-49 Rankings: ABC will finish season premiere week with the #1 scripted series/comedy in Modern Family, the #1 drama in Grey’s Anatomy and the #1 new comedy in The Neighbors.

More than doubling its lead-in (+111%), ABC’s season opener of Once Upon a Time dominated its non-sports competition in the 8 o’clock hour in Adults 18-49 to emerge as Sunday’s top-rated non-sports show.  In its time period, ABC’s Once Upon a Time defeated Fox’s NFL-driven animated comedy premieres (The Simpsons/Bob’s Burgers) by 23% and CBS’ season premiere of The Amazing Race by 52%.  The Disney-owned drama ranked as the # 1 TV program of the night overall across all key Women demographics (W18-34/W18-49/W25-54).  Once Upon a Time paced well ahead of its freshman season finale in May, pulling in its biggest audience since November and equaling its best Adult 18-49 number since last October – since 11/13/11 and 10/30/11.  In addition the show hit series highs with Adults 18-34 and Women 18-34, while marking its 2nd-highest-ever rating with Teens 12-17.

Leading its entertainment competition in its new Sunday 9 o’clock time slot among Adults 18-49, ABC’s sophomore season premiere of Revenge topped Fox’s animated comedy openers (Family Guy/American Dad) by 10% and impressively beat out the season opener of CBS’ time-period established The Good Wife by 78%.  Up sharply from its first season closer on Wednesday in May, Revenge scored the series’ 2nd-highest ratings ever in Total Viewers and Adults 18-49, while earning new series highs with Adults 18-34 and Women 18-34.

Ranking as the #1 non-sports program in the 10pm hour, ABC’s series debut of 666 Park Avenue defeated CBS’ premiere of veteran The Mentalist by 25% in Adults 18-34 and by 5% in Adults 18-49.  666 Park Avenue topped ABC’s 2011-12 season averages in the time period by 25% in Total Viewers and by 22% in Adults 18-49.  In fact among Adults 18-49 the new show posted the net’s best performance with a Sunday 10 o’clock series since March – since 3/11/12.

(source: ABC)