During the week of February 28, 2011, including the final three nights of the February 2011 Sweep, ABC’s Jimmy Kimmel Live posted its 2nd straight week of gains in both Total Viewers and Adults 18-49, marking the ABC late night program’s 2nd-strongest performance in nearly 2 months – since w/o 1/10/11.
JKL grew its Total Viewer count over the same week last year (w/o 3/1/10), building its overall audience over the year-ago week for the 3rd week in a row. In addition, the ABC late night program saw increases over the same week last year in both Adults 18-34 (+11%) and Adults 18-49 (+2%), turning in its 5th consecutive week of year-to-year increases in Adults 18-34 and 2nd week in Adults 18-49. Impressively, JKL stood as the only late-night program among the broadcast networks to post year-to-year increases on all three Nielsen measures.
JKL’s Wednesday telecast (3/2/11) attracted the ABC late-night program’s 2nd-largest Adults 18-34 audience on any night in almost 9 months and its best on the night in 16 months – since 6/17/10 and 12/9/09, respectively. On that evening, JKL nearly doubled CBS’ The Late Late Show with Craig Ferguson (+93%) in the young adult demo and topped NBC’s Late Night with Jimmy Fallon by 16% and The Tonight Show with Jay Leno by 4%.
ABC’s JKL beat CBS’ Ferguson by 11% in Adults 18-34 and by 10% in Adults 18-49, besting the CBS late-night program for the 10th week running in Adults 18-34 and for the 9th time in the last 10 weeks in Adults 18-49.
During the recently completed 2011 February Sweep, ABC’s Jimmy Kimmel Live drew 1.68 million viewers and 728,000 Adults 18-49 viewers, marking the show’s 2nd-best February sweep since 2007. In fact, JKL was up in Total Viewers and Adults 18-49 over the previous February for the 2nd time in the last 3 sweeps periods for the month.
JKL beat CBS’ The Late Late Show with Craig Ferguson during the month in both Adults 18-34 (+11%) and Adults 18-49 (+6%), topping the CBS program in both young adult demos for the 2nd time in the last 3 February Sweeps periods. In fact, JKL has topped Ferguson in 5 of the last 6 February sweeps in Adults 18-34.
(source: ABC)
