ABC wins Monday w/ summer favorite 'The Bachelorette'


With its winning combo of The Bachelorette and Extreme Makeover: Weight Loss Edition, ABC dominated Monday night by 1.4 million viewers (CBS) and by 60% among Adults 18-49 (Fox) over its nearest competition. 

Extending its winning streaks on the evening, ABC finished as Monday’s most-watched television network for the 13th week in a row and ran #1 in Adults 18-49 for the 9th straight week. 

In fact ABC is generating its longest Total Viewer winning streak on the night in nearly 14 years – since a streak that ran from w/o 9/1/97 – w/o 12/22/97.

The Net was up over same evening last year (6/7/10) in both viewers (+4%) and young adults (+4%), growing its overall audience year to year for the 7th straight Monday.

Surging week to week by double-digit percentages in viewers (+11%) and young adults (+18%), ABC’s The Bachelorette won its time slot for the 3rd week running, outdelivering its closest competitors by 48% in Total  Viewers (CBS) and by 73% in Adults 18-49 (Fox). 

In addition from 8-9pm, ABC’s The Bachelorette overshadowed Fox’s season opener of Master Chef by in Total Viewers (+3.4 million viewers) and Adults 18-49 (+33%).  Steadily gaining audience throughout its broadcast, The Bachelorette grew by 1.0 million viewers and by 32% in Adults 18-49 from its first half-hour to its final half-hour.

Monday’s #1 TV show in viewers and young adults, ABC’s The Bachelorette registered as the night’s most-watched show overall for the 2nd week in a row. 

ABC’s The Bachelorette was up over the same night last year in Total Viewers while holding 100% of its Adult 18-49 audience. 

Retaining nearly all of its week-earlier debut audience (92%), ABC’s Extreme Makeover: Weight Loss Edition won its time period for the 2nd week in a row among Adults 18-49, beating NBC’s original drama (L&O: LA) 69%. 

The new ABC unscripted series continued to exhibit strong retention of The Bachelorette’s lead-in among Adults 18-34 (91%) and Adults 18-49 (85%), while building its audience from start to finish in both counts. 

EM: Weight Loss stood as the #2 broadcast program of the night in Adults 18-49, behind only ABC’s The Bachelorette.

ABC’s EM: Weight Loss posted strong year-to-year improvement in the hour, up by 19% in Total Viewers and by 22% in Adults 18-49 over original programming on the year-ago night. 

(source: ABC)