ABC wins 8PM


ABCOn its first telecast in 5 weeks opposite Fox’s NFL Playoff-fueled lineup (NFC Wildcard Game) and original programming on NBC, the return of Once Upon a Time made ABC the most-watched TV network in Sunday’s 8 o’clock hour and also led its time slot across all key Women (W18-34/W18-49/W25-54).  Among Adults 18-49, Once Upon a Time more than tripled its lead-in (+244%) at 8pm to retain 100% of its most recent delivery in the hour on December 2, 2012.  In addition, the Disney-owned drama was up over its last telecast in Adults 18-34 (+4%) and Kids 2-11 (+14%), posting its best numbers since the beginning of November – since 11/4/12.

Also returning after a 5-week break against NFL-driven competition and season premiere programming, ABC’s Revenge held nearly all of its Adult 18-49 audience from its last telecast (96%), while growing its Adult 25-54 delivery (+4%) to its highest rating since November 11, 2012. In the 9 o’clock hour, ABC’s Revenge drew a larger audience than NBC’s season opener of The Biggest Loser and Fox’s comedies (Family Guy/American Dad).