With the Bachelor Pad and a repeat airing of Castle, ABC took second place to Fox’s all-original 8-10pm line-up on Monday night in Total Viewers and Adults 18-49.
ABC increased its overall Monday audience year to year for the 2nd week in a row, rising 12% over the same night last year with an all-original schedule (8/16/10).
For the 2nd consecutive week, ABC’s Bachelor Pad won its time period (8-10pm) and finished as the Monday’s #1 TV show across all key Women demos (W18-34/W18-49/W25-54).
Bachelor Pad surged over the same night last year by double-digit percentages with Total Viewers (+15%) and Adults 18-49 (+11%). In addition, the show built from its week-ago season opener by 11% with Men 18-34.
During the 10 o’clock hour, ABC’s repeat airing of Castle beat out NBC’s repeat Harry’s Law by 18% in Total Viewers and by 13% in Adults 18-49. Additionally, Castle ranked #1 against its CBS (Hawaii Five-0) and NBC (Harry’s Law) competition with key Women (W18-34/W18-49).
Castle hit a summer-high among Adults 18-49, posting its top summer number in nearly 1 year – since 8/18/10.
The repeat ABC drama grew its hour year to year by 5% in Total Viewers, outdrawing original programming in the time period on the same night last year.
(source; ABC)
