ABC third-place Wednesday; 'Mr. Sunshine' No. 2 w/ 18-34


ABC ran #2 on Wednesday to Fox with a 2-hour American Idol among Adults 18-34 and Women 18-34.  Continuing to grow its Wednesday numbers year to year, ABC surged over the same night last year (2/24/10) by 3.2 million viewers and by 77% in Adults 18-49. 

At 8pm, opposite Idol and Survivor: Redemption Island, ABC’s The Middle once again more than doubled the numbers of NBC’s Minute To Win It in Total Viewers (+113%) and Adults 18-49 (+140%).  In addition for the 2nd consecutive week, ABC’s The Middle defeated CBS’ Survivor with Women 18-34 (+9%).

The Middle was up week to week in both Total Viewers (+3%) and Adults 18-49 (+4%)

At 8:30pm like its lead-in, ABC freshman Better With You towered over NBC’s Minute to Win It, leading by 1.9 million viewers and by 50% in Adults 18-49.

ABC’s Better with You built its numbers over the prior week with Adults 25-54 and key Women (W18-49/W25-54).

Increasing from its lead-in at 9pm against the third half-hour of Idol, ABC’s Modern Family dominated its scripted competition, outdelivering CBS’ Criminal Minds by 24% among Adults 18-49.  Modern Family registered as Wednesday’s #1 scripted TV show in Adults 18-49 for its 16th consecutive original airing this season. 

Modern Family attracted its 3rd-largest audience ever against American Idol and its 2nd-highest-ever number with Teens 12-17.

At 9:30pm, opposite the final half-hour of Idol, ABC’s Mr. Sunshine finished #2 with Adults 18-34 and Men 18-34.  In addition, the new ABC comedy beat out the final half-hour of NBC’s 2-hour Minute To Win It by 2.0 million viewers and by 85% in Adults 18-49.

Mr. Sunshine generated big year-to-year gains for ABC in the half hour, up by 3.0 million viewers and by 71% in Adults 18-49 from the year-ago night.

In the 10pm hour against CBS’ Criminal Minds: Suspect Behavior and NBC’s Law & Order: SVU, ABC’s Off the Map posted double-digit percentage gains over the prior week in Total Viewers (+14%) and Adults 18-49 (+13%).

The ABC freshman drama also continued to deliver strong year-over-year increases for the Net, growing the hour in both Total Viewers (+1.9 million) and Adults 18-49 (+31%) from the same night last year.

(source: ABC)