ABC takes second place on Wednesday


ABCABC took second place on Wednesday to Fox with a 2-hour Idol among Adults 18-34 and also qualified as the #2 broadcast net with Teens 12-17.  Continuing to post year-to-year gains on the evening, ABC topped the same Wednesday last year in Viewers (+15%) and Adults 18-49 (+9%).  In fact for the 2nd week in a row, ABC was the only broadcaster to increase its Adult 18-49 rating year to year.  Rising week to week in Adults 18-49 (+4%), the Network achieved a 10-week high on Wednesday – since 2/29/12.

Leading off the night at 8pm, opposite the penultimate episode of CBS’  Survivor: One World and the start of Fox’s 2-hour Idol, ABC’s The Middle paced well ahead of NBC’s Off their Rockers in Viewers (+18%) and Adults 18-49 (+27%). In addition, the ABC comedy beat Survivor among Women 18-34 (+6%).

Surging 11% over its lead-in at 8:30pm with young adults, ABC’s Suburgatory beat out its NBC freshman competition by double digits in its half-hour, besting a second episode of NBC’s Off their Rockers by 11% in Total Viewers and by 31% in Adults 18-49.  For the 8th straight original telecast, the ABC freshman comedy outdelivered the second half of Survivor: One World with Adults 18-34 (+13%) and Women 18-34 (+24%).  The ABC freshman comedy improved its slot year to year among Adults 18-49 (+5%) over original comedy programming on the year-ago. Building week to week in viewers (+3%) and young adults (+5%), Suburgatory equaled its best Adult 18-49 rating since February – since 2/29/12.

TV’s #1 scripted series for the 2nd season in a row with Adults 18-49, ABC’s Modern Family more than doubled its lead-in at 9pm to finish as Wednesday’s definitive #1 scripted program, outperforming runner-up CBS’ Criminal Minds by 54%.  Posting its most-competitive finish ever, Modern Family nearly tied American Idol as the #1 TV show of the night in Adults 18-49 (pacing within 1-tenth of a rating point and tied in audience share).   Beating Idol by wide margins on the night in Adults 18-34 (+24%) and Women 18-34 (+15%), Modern Family was Wednesday’s highest-rated show overall for its 3rd straight original airing on both counts.  Modern Family scored its best numbers in 2 months, up over the prior week in both viewers (+3%) and young adults (+5%) – since 3/14/12.  Featuring a visit to Disneyland, the ABC comedy spiked 27% in Teens 12-17 week to week to deliver its top-rated telecast in more than 4 months –since 1/4/12.

During the 9:30pm half-hour against the end of Idol, ABC’s Don’t Trust the B— in Apartment 23 stood as the #1 scripted show in its slot for the 4th time in its 5 telecasts with Adults 18-34 and Women 18-34.  ABC’s Don’t Trust the B— in Apartment 23 drew its biggest audience in 3 weeks and posted a best-since debut number with Women 18-34.

From 10-11pm, ABC’s Revenge finished a strong #2 in Total Viewers and Adults 18-49 (running within 2-tenths of a rating point of the CSI season finale), while delivering the #1 position in the hour in Adults 18-34 and across all key Women demos.  The ABC freshman drama dominated NBC’s veteran Law & Order: SVU in the hour with Total Viewers (+23%), Adults 18-49 (+29%) and Adults 25-54 (+17%).  Building week to week in Adults 18-49 (+5%) and Adults 18-34 (+13%), Revenge marked its highest rating in 3 months on the latter measure – since 2/15/12.  The Disney-owned drama generated huge year-to-year gains in the hour, outdelivering original programming on the same night last year in Total Viewers (+84%), Adults 25-54 (+42%) and Adults 18-49 (+38%).

(source: ABC)