ABC takes second place in 18-49


ABCBased on Fast Affiliate Live + Same Day Ratings: ABC was a competitive #2 on Wednesday in Adults 18-49 to Fox with a 2-hour American Idol. ABC’s Modern Family finished as Wednesday’s #1 scripted TV show across all key Adult demos (AD18-34/AD18-49/AD25-54).

At 8pm, ABC’s The Middle took second place to Idol, beating its NBC comedy competition (Whitney) by 4.9 million viewers and by 92% in Adults 18-49.

Building week to week and taking second at 8:30pm, ABC’s The Neighbors dominated its freshman comedy competition in the half-hour, nearly doubling the audience of NBC’s Guys with Kids by a best-ever 97% and leading by 50% in Adults 18-49. The Neighbors was up over the prior week by 1.0 million viewers and by 13% in Adults 18-49.

Spiking over its lead-in at 9pm (+111%), ABC’s Modern Family beat its nearest scripted competition in the half-hour by 41% in Adults 18-49 (CBS’ Criminal Minds).

In the 9:30pm half-hour, ABC’s Suburgatory grew week to week by 26% in Total Viewers and by 17% in Adults 18-49.

During the 10 o’clock hour, ABC’s Nashville ranked #1 in Adults 18-34 and won its slot for its 4th straight original telecast in Women 18-34. Season to date Nashville is delivering substantial increases via TV playback, gaining 55% in Adults 18-49 (+1.1 rating points – from a 2.0 L+SD rating to a 3.1 L+7 rating). The new ABC drama also adds on 2.8 million viewers to its preliminary L+SD average in the L+7 finals (6.2 million to 9.0 million).