ABC sets March return for “V” and “FlashForward”


Freshman dramas “FlashForward” and “V” will be returning to the ABC primetime lineup, but not until March 2010. The Alphabet Network’s official announcement says the scheduling will allow both shows “to air uninterrupted through the end of the season.”
After last Thursday night’s episode, “FlashForward” will return on Thursday, March 4, 2010 (8:00-9:00 pm ET), and “V” on Tuesday, March 30, 2010 (10:00-11:00 pm ET), moving to its new timeslot following “Lost.”

Although FlashForward ended its run with its lowest ratings yet, ABC is branding it a success. “From 8:00-9:00 p.m. on Thursday, ABC freshman FlashForward is a dominant No. 1 in the hour with Adults 18-34 and also among hard-to-reach Men 18-34. FlashForward stands as TV’s No. 1 new drama this season among Adults 18-34 (tied with ABC’s “V”). Additionally, FlashForward is drastically improving its time period year to year for ABC, growing the hour by 1.7 million viewers (11.1 million vs. 9.4 million) and by 23% in Adults 18-49 over the same point last season,” the network said.

ABC said “V” is television’s number one new drama this season in the key Adult 18-49 sales demographic, having delivered substantial year-to-year improvement in Tuesday’s highly-competitive 8:00 pm hour, boosting ABC by 48% in the time period during its November Sweep run (4.3/11 vs. 2.9/7). Opposite established competition, including CBS’ time-slot veteran “NCIS” and NBC’s “Biggest Loser,” “V” finished No. 1 in its hour among Adults 18-34 and key Men (M18-34/M18-49), the network noted.