The ABC sophomore drama also finished #1 in the hour with Adults 25-54.
ABC ran in a virtual tie for #1 with CBS on Thursday in Adults 18-49 (pacing within 1-tenth of a rating point and tied in audience share) and finished a strong #2 in Total Viewers to a Big Brother-fueled CBS. ABC also led its broadcast rivals on Thursday in Teens 12-17 and Kids 2-11.
ABC’s Wipeout won Thursday’s 8 o’clock hour in Total Viewers and Adults 18-49 for the 4th week in a row, beating its unscripted time period competition on Fox (So You Think You Can Dance) by 1.2 million viewers and by 13% in young adults. The ABC unscripted show also topped the hour across all key Men demos (M18-34/M18-49/M25-54). The broad-appealing ABC series qualified as the top-rated broadcast show on Thursday in Teens 12-17 and Kids 2-11.
At 9pm, ABC’s Expedition Impossible took second in the hour in both Total Viewers and Adults 18-49, behind CBS’ Big Brother 13, while finishing as the hour’s #1 broadcast program in Teens 12-17.
During the 10 o’clock hour, ABC’s Rookie Blue scored a first place win in Total Viewers and Adults 18-49 for the 4th straight week, outdrawing NBC’s Love Bites by 3.3 million viewers and dominating the NBC original drama by 100% in the key young adult demo.
The ABC sophomore drama also finished #1 in the hour with Adults 25-54. Rookie Blue improved its time period year to year for ABC, topping an original airing of Boston Med on the same night last summer (7/15/10) by 13% in viewers and by 8% in Adults 18-49. Rookie Blue grew on its lead-in in Total Viewers and across all key Adult demos (AD18-34/AD18-49/AD25-54
(source: ABC)
