Abacast, SESAC partner on marketing, promotion


Abacast, provider of cloud-based streaming and ad management services to the radio industry and SESAC, the performing rights organization, announced a partnership to enable SESAC to offer Abacast services to its new radio website licensees .

Here’s how it works: SESAC will promote Abacast’s Clarity Digital Radio System to prospective Radio licensees that launch new streaming ventures. Terrestrial radio stations that launch new streaming ventures with Abacast and license with SESAC will qualify for special introductory discounts from both organizations.

Clarity includes cloud-based ad management and reporting, online and mobile radio streaming, audience metrics, as well as premier desktop and mobile players, and SoundExchange reporting.

“It is clear that the world is moving towards digital delivery, and Abacast has developed a rich, robust, and mature digital media platform for Radio,” said Gregory Riggle, SESAC’s Vice President of Industry Relations & Business Communication. “Content providers have a huge stake in Radio’s future, and we are excited to offer Abacast’s products, services, and revenue generation capabilities to our licensees.”