Thanks to savvy marketing, it is one of the fastest-growing canned wine brands in the U.S. To help bring additional exposure and brand awareness, the company founded by siblings Jen Pelka and Zach Pelka has agreed to what is being called “one of the most expansive audio collaborations for a wine brand.”
For iHeartMedia consumers, that means connections via broadcast radio, podcasts and events are in the works for Une Femme Wines.
At present, Une Femme produces approximately 300,000 cases annually, with more than 70% year-over-year growth. The brand is served across airlines, hotels, stadiums and cruise lines. The new multi-year partnership with iHeartMedia will now give Une Femme a direct-to-consumer brand-building opportunity.
“We view audio and podcasting as the future of brand storytelling,” said Jen Pelka, who serves as CEO of Une Femme Wines. “Audio is one of the most powerful ways to build a brand, and iHeartMedia sits at the center of the cultural conversation. This partnership allows us to introduce Une Femme to millions of new listeners while celebrating great wine and shared moments.”
For Zach Pelka, who holds the title of Chief Operating Officer, “Partnering with iHeartMedia marks a bold shift for Une Femme. We’re investing in audio as a core growth channel and aligning with the most innovative platform to reach audiences in a way that feels modern and scalable.”
Specifics as to how Une Femme Wines will be promoted across iHeartMedia’s content were not disclosed. That said, it is not expected that formats likely consumed by those under the age of 21, such as Contemporary Hit Radio (CHR) stations, will be omitted from the list of potential brand partners. In the 1980s, beer commercials dominated the format’s advertising, while wine cooler ads were regularly heard on stations such as WHTZ (Z100).
