There’ll soon be a new person responsible for overseeing the content, sales, brand, and operations across all platforms — as well as defining and executing the vision and strategy — at a TEGNA property in the Lone Star State.
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Taking the role of President/GM for dual CBS/The CW Network affiliate KYTX-19 in Tyler-Longview, Tex., is Elliott Longoria Moore.
Moore joins the station on June 7. He became a TEGNA team member in 2018, upon taking the Sponsorship and Project Manager role at Dallas’ ABC affiliate, TEGNA-owned WFAA-8.
The KYTX role marks his return to Texas, as he was most recently Local Sales Manager for the company’s NBC affiliate in St. Louis, KSDK-5.
“Elliott’s enthusiasm and optimism will be a welcome addition to CBS 19,” said Lynn Beall, EVP/COO of Media Operations at TEGNA. “His purpose-driven and results-oriented leadership style will help the station continue to serve the East Texas community.”
Moore’s experience includes nine years at CBS Corporation’s owned-and-operated Dallas-Ft. Worth stations, KTVT and KTXA, serving as a marketing manager in charge of developing new local, lifestyle content.
Fluent in Spanish, Moore began his career in the research department at Univision’s KUVN and KSTR in Dallas-Ft. Worth and worked his way up from research analyst to research director.
