The latest Media Monitors snapshots of the most-aired commercials on spot television and spot cable have been released, and for the latter, one of the nation’s leading home improvement retailers has powered itself ahead of all other advertisers — including one of the “Big Tech” and online retail giants.
As shown below, The Home Depot is easily the biggest brand by play count at Spot Cable, coming in ahead of Amazon.com.
Notably, it puts The Home Depot ahead of two competitors in its space seen in the Spot Ten Cable report — Lowe’s (also increasing its spot play count to come in at No. 8) and Harbor Freight, which has greatly increased its spending in recent years.
The auto insurance specialist category remains hot, and both Liberty Mutual Insurance and Progressive are seen.
Just in time for holiday gift-giving, SodaStream is new on the Spot Ten thanks to a fresh effort.
How does the Spot Ten TV report compare for the week ending November 16?
Here, accident attorney specialist Morgan & Morgan is back on top by play count, as Walmart finishes in second place while Target increases its spots as the holiday shopping season kicks into full gear.
