It’s an app that delivers upward of 425 SiriusXM channels. And it is now available to tens of millions of Comcast customers nationwide — a big content expansion effort for the nation’s satellite radio service.
The SXM App, which includes access to SiriusXM’s two Howard Stern channels in addition to live sports play-by-play, has officially been added as an audio option for those with subscriptions to Xfinity X1, Xfinity Flex and XClass TV cable TV services.
That’s just a start. Future enhancements to the SXM App experience on Comcast’s platforms are expected to include access to SiriusXM’s “expansive video library.”
While largely a subscription-based mostly ad-free audio service (Howard Stern channels include advertising, as do the sports play-by-play offerings), SiriusXM Video offers “more than 11,000 pieces of content, including must-see moments and interviews from The Howard Stern Show, exclusive music performances, plus shows, interviews and clips from across the SiriusXM programming lineup.”
To be clear, it is an add-on service and is not included in current packages. Eligible Comcast customers can activate a free, three-month SiriusXM subscription offer by going to www.SiriusXM.com/Xfinity.
Comcast customers can access SiriusXM on X1, Flex or XClass TV once a subscription is agreed upon by saying “SiriusXM” into their voice remote, or by finding it within each device’s app section.
Subscribers can also create their own personalized Pandora Stations within the SXM App that utilize Pandora’s listener personalization technology.
“We’re thrilled that the SXM App is now live across Comcast’s entertainment platforms, enabling its customers to easily get our great streaming features and our full lineup of audio entertainment,” said Joe Verbrugge, Chief Commercial Officer at SiriusXM. “For over two decades SiriusXM has been the perfect soundtrack for listeners in their cars. The SXM App on Comcast also delivers the perfect atmosphere for our subscribers when they are at home, whether that’s playing the right music for any kind of party, laughing along with our comedy channels, or getting world, sports or entertainment news from one of our many channels while working around the house.”
