PHOENIX — The U.S. Hispanic population has grown 19% since 2016. Some 20% of the total U.S. population identifies as Hispanic. So why does advertising investment in Hispanic media remain a fraction of what its audience size and listenership would warrant?
Patrick Quinn, CEO and founder of PQ Media and publisher of the United States Multicultural Media Forecast, has some suggestions on capturing that missing slice of the pie.
Quinn’s analysis serves as the centerpiece of the opening keynote at the 2026 Hispanic Radio Conference. He’ll take Center Stage in Phoenix on Wednesday afternoon, May 27, to present data, trends, and strategic insights behind the disconnect between Hispanic audience growth and media dollars. His session, “Follow the Money: Unlocking the Power of US Hispanic Media & Radio in 2026,” is poised to challenge media leaders and marketers to reconsider where, and how, they’re allocating spend. And, Quinn’s analysis comes just weeks after the Hispanic Marketing Council Summit in New York, and immediately after Upfront Week.
Don’t wait! It’s not too late to score early bird registration today.
Register now to take advantage of early bird pricing and secure your spot at the Hispanic Radio Conference. And be sure to BOOK your hotel reservations soon — the conference room block is limited, and rooms are expected to sell out quickly.
Quinn founded PQ Media in 2003 following a career in journalism, research, and media consulting. Over 23 years, he has built the firm into a publisher of syndicated market intelligence and custom research, with work spanning branded entertainment, experiential marketing, digital out-of-home, and influencer marketing.
He has provided expert witness testimony in major media industry cases and is regularly quoted by outlets including The New York Times, Advertising Age, and The Wall Street Journal. Now, he’ll be addressing the Hispanic Radio Conference, an annual opportunity for in-person networking and sharing ideas in a multi-platform, multicultural world.
For more information about the conference, which takes place May 27-28 at the Hilton Phoenix Tapatio Cliffs Resort, visit the Hispanic Radio Conference website.
