A Pivotal View For ‘Traditional TV’: You’re Not Dead, Yet

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With all of the noise and chatter over the power of subscription on-demand video (SVOD) services such as Netflix, Amazon Prime and Hulu, there’s a growing belief that broadcast and pay-TV networks are in big trouble.


But, are they? Pivotal Research Group Senior Analyst Brian Wieser took another stab at answering that question by reviewing respondent-level data from Nielsen related to the consumption of traditional TV among homes with SVOD services and those without subscriptions to those services during weeks at the end of each quarter from Q4 2014 through Q1 2017.

His findings yielded one strong conclusion that’s bound to make TV industry C-Suite execs quite happy: The “death of TV” is largely exaggerated.


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