A ‘Personal AI DJ’ On Spotify: Another Threat To Radio?

RBR+TVBR OBSERVATION

There’s a new 60-second commercial available on YouTube from streaming audio giant Spotify that radio industry executives, programmers and air personalities should see immediately.

Why? Spotify’s smartphone app now comes with an option to have its users enjoy “their own personal AI DJ.”

Introducing the latest potential threat to the radio industry’s air personality: An entirely computer-generated simulation, now ready to entertain on a platform young people may gravitate to more than FM.