A Pair of Small MVPDs Agree To A Merger

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DAYTON, OHIO — A definitive purchase agreement has been reached that will see one family-owned cable TV service provider expand its scale and footprint in the Buckeye State and in neighboring West Virginia by acquiring another privately held Multichannel Video Program Distributor.


The agreement sees Armstrong agree to purchase Massillon Cable TV, Inc. (MCTV) for an undisclosed amount.

“We could not be more pleased to be welcoming MCTV customers and employees to the Armstrong family,” said Armstrong Group CEO Dru Sedwick. “The joining of these two companies is something that makes perfect sense. We continue to believe strongly in this industry.”

For Armstrong President Jeff Ross, his company will add more than 96,000 passings to the Armstrong footprint, comprised of communities in six states. “MCTV’s operations in Massillon, Wooster, and along the Ohio-West Virginia border complement our existing footprint perfectly. MCTV has made significant investments in fiber-to-the-home technology and is nearing completion of its network transformation, positioning the combined company for continued growth and innovation.”

MCTV President Katherine Gessner commented, “Armstrong is widely recognized for its customer-first philosophy, innovative technology, and commitment to bridging the digital divide, making it an ideal successor to MCTV. This decision was driven by our desire to ensure a strong, sustainable future for our employees, customers, and community. We’ve served our communities well for 60 years, and it’s time to pass the torch. I’m confident that Armstrong will not only preserve MCTV’s legacy but will build on it. Armstrong holds dear many of the same values as MCTV, including reliable service, excellent customer service, and involvement in the communities it serves.”

The proposed transaction is subject to certain regulatory approvals and customary closing conditions and is expected to close in the second quarter of 2026.

Moorgate Securities LLC served as exclusive financial advisor, and Buckingham, Doolittle & Burroughs LLC served as legal counsel to MCTV in connection with the transaction. Reed Smith LLP served as legal counsel to Armstrong.

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