A New Strategy Chief Comes To Comcast’s FreeWheel

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FreeWheel has a new Chief Strategy Officer, and this individual will work closely with FreeWheel leadership to develop strategic plans in support of achieving the Comcast-owned entity’s long-term vision, while enhancing business operations and establishing strong relationships within the advertising landscape. She will be based in New York.


Soo Jin Oh is now in the role.

“Soo Jin is renowned for building strong teams, spearheading media, data, revenue and technology strategies; and executing with measurable and impactful results to the business,” said Mark McKee, General Manager of FreeWheel. “Her sharp mind, strong relationships and creative and strategic approaches, as well as her commitment to employee development, will be incredibly valuable to us. We look forward to working with her as FreeWheel continues to connect buyers and sellers within the new TV ecosystem and provide global technology solutions so both sides can achieve better results with ease, control and security.”

With more than 15 years of experience in media and digital leading strategy, product and operations efforts, Oh has worked alongside leading industry companies. She joins FreeWheel from Gamut, where she rose from VP of Client Strategy & Solutions to President in five years. Prior to Gamut, Oh served as a senior leader in data business and ad operations at Magnetic, IDG TechNetwork and DogTime Media, Inc. (now Evolve Media), amongst other roles, beginning her career as an account manager at Google.