A New Start For TV’s ‘Neutral Facilitator’ Of Ads


MIAMI BEACH — Unbeknownst to some, one of the Cox Media Group assets that didn’t get spun into a new entity controlled by Apollo Global Management is Videa — the provider of a live, supply-side marketplace for broadcast TV station inventory.

It’s now under Cox Enterprises control, and that’s given it a fresh opportunity to expand its relationships with television station owners across the U.S.

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