Say farewell to the Effectv brand, as Comcast Advertising seeks to “simplify” the world of multiscreen television advertising and all of the media assets it has to offer.
As part of the change, three individuals have new roles, with each reporting to Comcast Advertising President James Rooke.
Dawn Williams is now the Chief Revenue Officer for Comcast Advertising, as Gina Mingioni becomes Chief Operating Officer and Karen Babcock takes on the role of Head of Strategy, Partnerships, and Supply.
The changes were outlined in a blog post outlining the new Media Solutions team. In the post, the NBCUniversal-aligned unit explained, “To better serve the needs of global advertisers, the Media Solutions team will operate globally, as part of the newly formed Comcast Advertising International group. In addition to partnering with the most premium media owners in the largest markets outside of the US, this group will be responsible for collaborating with teams at NBCUniversal and Sky.”
Thomas Bremond will head this group from London.
The blog continued, “We are excited to introduce our new unified structure at this pivotal moment for the industry. Comcast Advertising’s innovation has never been stronger, exemplified by the recent launch of Universal Ads, which simplifies access to premium video for a new wave of advertisers; additionally, FreeWheel’s industry-leading contextual marketplace and our advancements in the addressable space and programmatic linear showcase our commitment to constant innovation. And this is just the beginning.”
