PPDS, the exclusive global provider of Philips Professional Displays, is bulking up its North American sales team with the appointment of a new Event Marketing Specialist.
For PPDS, Nicole Rutherford brings “a tidal wave of knowledge, experience, and entrepreneurial flair” to PPDS. She is based in Hudson, Fla., and reports to Director of North America Marketing Megan Lipinczyk.
“With a proud track record in delivering growth to local and international organisations, Nicole is also the co owner of a successful family fishing business, utilizing her professional marketing skills — through digital and physical means — to drive awareness and support the growth of a successful tackle shop and charter business,” PPDS said.
Hitting the ground running, among Nicole’s first duties include supporting and planning PPDS’ exhibition activities at InfoComm. Nicole will be present at Philips Booth C9000 throughout the show.
Rutherford commented, “While I’m new to the AV industry in a formal sense, I bring extensive hands on experience with technology and events that translates well to professional AV marketing. Much of my career has been centred around leading initiatives, guiding teams through change, coordinating large scale educational events, developing digital and social content, and translating technical information into clear, audience focused messaging. It feels like all my experience and everything I’ve learnt to date has been leading to this point.”
Lipinczyk added, “Since walking through the door, Nicole has demonstrated a highly organized, proactive, and detail driven approach to marketing execution, with core strengths in event planning, cross functional communication, and attention to detail.
Bruce Wyrwitzke, Senior Director North America at PPDS, commented, “As we grow and evolve as a business, so do our approaches to our communications and the way we present ourselves to the market. It’s not about bringing in the person with the most experience in AV; it’s about adding the best talent for our needs. Nicole’s background and extensive interchangeable skills made her the ideal candidate for this important role and have shone through ever since. On behalf of the team, I welcome Nicole to the company and wish her every success.”
