NEW YORK — Cross-platform TV advertising measurement company iSpot has named a new President and Chief Revenue Officer. It is a “strategic hire” for iSpot, which continues to seek to establish itself as a key source for metrics “in the fragmented video ad market.”
Earning the post is former Rakuten Rewards CRO Julie Van Ullen, described as “a seasoned industry leader with a distinguished career focused on helping global brands, media companies, and premium platforms leverage advertising and technology to achieve measurable outcomes and drive deeper engagement with consumers.”
She reports to iSpot founder and CEO Sean Muller, who commented, “Julie is a dynamic leader with a proven track record of building high-growth teams and fostering trusted relationships with customers across the media and advertising ecosystem. She has a clear vision for how iSpot’s measurement and data assets will power performance and efficiency in the next generation of advertising — and the kind of passion and energy required to drive success.”
Prior to her role at Rakuten, Van Ullen held buy- and sell-side leadership positions at FreeWheel and OpenX, respectively.
“I’m beyond thrilled to join this talented team and to work with America’s leading brands, publishers, and platforms,” she said. “iSpot ushered in a new era of speed, transparency, and performance for the TV marketplace and is such a critical decisioning flywheel for marketers across the entire advertising journey – from creative to audience measurement to outcomes – as a way to more directly drive ROI. The modern marketer needs actionable clarity of media performance and iSpot is a crucial ‘must have’ in that regard.”
Van Ullen is also a member of the IAB Board of Directors.
