In June 2024, an individual who had served as VP/GM of WSIL-TV in the Cape Girardeau, Mo.-Paducah, Ky.-Carbondale, Ill. market joined the ABC affiliate serving Indianapolis owned by The E.W. Scripps Co. With sales experience that includes key roles at KUSI-TV in San Diego and KSDK-TV in St. Louis, Charlie Grisham has become one of the nation’s most outspoken advocates for local television consumption and advertising.
Now he has a message for skittish local businesses: ‘Big Tech’ is investing hundreds of millions of dollars in advertising, so they should follow their lead because local TV works.
