A privately held owner of television stations on Maryland’s Eastern Shore, Georgia and Kentucky has signed a multi-year local television measurement services agreement with Nielsen.
The accord brings local TV measurement for all of Marquee Broadcasting Group‘s stations.
Marquee is headquartered in Salisbury-Ocean City, Md.; and its stations can be found in Dover, Del.; Bowling Green, Ky.; Glenwood Springs, Colo.; and two Georgia markets.
“We believe that Nielsen data are vital and critical components in our comprehensive suite of tools we utilize to serve our communities across all of our markets,” said Marquee CEO Patricia Lane. “With Nielsen, we are confident Marquee will continue to provide the highest level of service and expertise to our viewers, our advertising partners and the communities we serve, because local truly does matter.”
Catherine Herkovic, EVP/Managing Director of Nielsen Local TV, added, “The backbone of the Local TV business are Local broadcast TV stations. Nielsen is proud to help Marquee serve its local communities and to provide a service that supports accurate, comprehensive delivery of the news.”