A Gold Standard Deal, Finally Realized On Florida’s Panhandle

With a Class A signal blanketing a one-time Spring Break destination that remains a popular winter burg, one blasted by Hurricane Michael in 2018, Horizon Broadcasting  serves Panama City Beach, Fla., with sports talk programming supplied by ESPN Radio.

The affiliation has been in place since late June 2017. Now, it is being solidified as a LMA-to-buy opportunity is being executed more than four years later.