A Global ‘Radio’ Market Report, Inclusive Of Sirius XM


How many radio industry executives consider Sirius XM to be not only a competitor for ears and ad dollars, but a peer, doing the same thing that their AM and FM stations do?

Few, if any, in the radio business would lump Sirius XM alongside the likes of iHeartMedia, Audacy Inc., and Cumulus Media. Yet, a newly released market research report that looks at “radio” on a global scale has.

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