EL SEGUNDO, CALIF. — A company fueled by digital multicast networks has reached an agreement with an iconic entertainment and action figure company relocating to Boston this year that will see the debut of a new broadcast channel that brings characters such as “G.I. Joe” and the “Power Rangers” to a whole new generation of audiences.
Thanks to an agreement finalized late last week, Hasbro Entertainment, Hasbro’s content arm that markets its brands and intellectual property across film, television, animation and digital, has given the green light to the Otto Padrón and Joel Wertman-led Get After It Media (GAIM) to launch “Hasbro Legends” as a channel.