Get ready to engage in a redesigned, “future-forward” corporate website for the broadcast media company that owns such stations as WBFF-45 in Baltimore, three digital multicast networks, and MVPD-distributed offering The Tennis Channel.
With “an immersive, modern design and focus on the user experience,” Sinclair Broadcast Group has initiated what it is promoting as “a new website experience,” at http://www.sbgi.net.
The Baltimore-headquartered company says the website revamp reflects Sinclair’s “innovative commitment” to content and technology.
The site was built entirely in-house using Sinclair and subsidiary company Compulse’s development and graphics teams.
Lucy Rutishauser, Sinclair’s EVP and CFO served as the project’s executive sponsor and developed the overarching strategy and tone for the site, along with Chief Marketing Officer John Zeigler.
Commenting on the site redesign, Rutishauser said, “When we began this process several months ago, we knew we wanted to build a site that reflected Sinclair’s creative spirit and history of innovation and leadership. But we also wanted a site that was unique, dynamic, highlighted our diversification and growth, generated positive emotions, was easy to navigate, and compelled the user to explore and learn more about us. Our in-house creative, corporate graphics design team and Compulse’s amazing development team worked incredibly hard to bring the vision to life. They embraced the values that drive Sinclair – forward-thinking, creativity and innovation. They made us proud today, and we are excited to have built a corporate website unlike any other; one that invites those who love to challenge the status quo to interact with us.”
The complete redesign features “cutting-edge web technologies and frameworks, 3-D graphics with a responsive design, and spatial audio to provide an immersive user experience.”
Ziegler commented, “Our goal was to create an experience as dynamic as Sinclair itself. A journey that would allow the user to explore all that Sinclair has to offer, while being both informative and engaging.”
