On a national level, there are two big home improvement retailers actively seeking to sway consumers to purchase items in their ultra-huge stores. At Spot Radio, one of those brands emerged last week as a big user of national audio ads on the AM and FM stations tracked by iHeartMedia-owned Media Monitors.
And, that home improvement brand leader for the week ending October 29, 2023 is Lowe’s, jumping from No. 14 in rank based on play count week-over-week.
Competitor The Home Depot is present, but at No. 8 by play count.
The big activity of the week includes stalwarts at Spot Radio: Vicks, ZipRecruiter, Babbel and The Upside app.
There’s also efforts in the pay-as-you-go wireless services arena, thanks to Straight Talk and Boost Infinite.
