What’s the five-year outlook for advertising revenue at broadcast television stations across the U.S.?
Justin Nielson, a Senior Research Analyst for S&P Global Market Intelligence’s Kagan arm, has crunched the numbers based on projections and forecasts. While revenue at over-the-air TV is expected to return to pre-pandemic levels, growth over the next six years is expected to be flat.
And, that’s including record-setting political dollars, thus exposing an ugly truth about broadcast TV: retransmission consent fees will matter more to the bottom line than core advertising between now and 2027.
