Headquartered in Kamloops, B.C., Pattison Media, is one of Canada’s largest privately-held media companies, with some 51 radio stations across British Columbia, Alberta, Saskatchewan and Manitoba.
Thanks to a new deal with Quu Inc., many of those broadcast properties will be bringing enhanced visuals and enriched information to consumers in vehicles across the western provinces.
Some 39 Pattison Media stations have agreed to use Quu’s patented visual messaging technology to display programming and advertiser content on vehicle dashboards and their online audio streams. The partnership is designed to open new sales inventory for Pattison Media and give listeners a richer experience whether they’re in the car or streaming online.
“We’re committed to delivering audio and digital solutions that create greater value for our audiences and clients,” said Rod Schween, President of Pattison Media. “Quu’s visual messaging strengthens our radio offering while complementing the other innovation initiatives underway across our business, like Validate and Resonate. This agreement with Quu is another way Pattison Media is investing in the future of radio.”
For Quu CEO Steve Newberry, “Radio is no longer just an audio experience. As more listening happens in connected vehicles and through digital streams, broadcasters have new opportunities to engage audiences visually. We’re proud to partner with Pattison Media and put every screen to work for its stations.”
