Yes, the big tech giants are taking a lot of dollars from traditional media.
But, one “GAFAN” giant last week invested significantly in Spot Cable, easily topping the latest report from Media Monitors with more than 100,000 spot plays detected by the iHeartMedia-owned company.
As seen below, Amazon.com dominated the latest report, with Domino’s, Liberty Mutual Insurance, Verizon and the NBA rounding out the top 5 by play count.
How did the Spot TV report compare?
As shown below, retailers took the top three once again.
