A Big Boost In Ad Revenue Growth, All Thanks To Digital


When it comes to analysts who pore through data and details pertaining to advertising expenditure trends and media, Brian Wieser has established himself as a key thought leader who has bridged Madison Avenue and Wall Street. Hence, Portland, Ore.-based Wieser recently went out on its own after stints at GroupM and Pivotal Research Group, respectively, to form “Madison and Wall” — an independent consultancy focused squarely on ad trends.

Wieser has just released his assessment of Q3 2023 ad trends. Guess what? “Strong advertising trends” in the third quarter will result in a better-than-expected full year 2023 and 2024, too. But, don’t get too excited, broadcast media execs: the growth is nearly entirely thanks to Digital.


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