Nielsen Media Research reports that Monday night’s kickoff of the Democratic National Convention from Denver scored a Household rating of 15.1. That’s the combined total of eight networks carrying the proceedings in primetime – ABC, CBS, NBC, CNN, FOX News Channel, MSNBC, BET and TV One. That is, of course, less than the rating for most nights of the Summer Olympics, carried only on one network, NBC. But then, the star of the show will not make his appearance until Thursday.
While coverage varied by network, all eight aired live coverage from approximately 10-11PM (ET). The chart supplied by Nielsen shows the combined audience for these networks.
Democratic National Convention
Sum of Networks
|
Day 1-Aug 25, 2008 |
|
|
Rating |
Number of |
All Households |
15.1 |
17,111,710 |
Persons 2+ |
7.8 |
22,296,685 |
Persons 12-17 |
1.7 |
417,496 |
Persons 18-34 |
4.6 |
3,156,100 |
Persons 18-49 |
5.9 |
7,678,484 |
Persons 55+ |
16.6 |
10,079,978 |
African American HH |
24.0 |
3,282,817 |
Hispanic HH |
7.3 |
869,029 |
White HH |
14.6 |
12,751,698 |
Source: The Nielsen Company
*Combined figure is the sum of the networks during the common hour of coverage. Included networks are ABC, CBS, NBC, CNN, Fox News Channel, MSNBC, BET and TV One.
** Ratings for African American, Hispanic and White households are expressed as a percent of those specific universe estimates.